From Idea to Product
You have an idea.
Now what?
You could start building this weekend. But 42% of startups fail because nobody would pay for what they built. The building isn't the hard part anymore.
The hard part is knowing what's worth building.
The Process
Six phases that tell you whether to build, and what.
An opinionated process from raw idea to launch. It asks hard questions, challenges weak thinking, and won't let you skip the uncomfortable parts. If your idea doesn't pass, it tells you directly.
Clarify
Idea Brief
Validate
Validation Evidence
Position
Positioning
Model
Business Model
Build
MVP Spec
Launch
Launch Plan
Clarify
Idea Brief
Validate
Validation Evidence
Position
Positioning
Model
Business Model
Build
MVP Spec
Launch
Launch Plan
Most ideas don't survive Phase 2. That's a feature, not a bug.
Your idea is yours. We don't train AI on it. We do use the data to improve ITP.
Execution is what matters, and that's on you.