Idea to Product · The founder's thinking system
Pricing
An opinionated process from raw idea to launch, across six gated phases. It asks the hard questions and won't let you skip the uncomfortable parts.
No outcome promise, ever. Execution is on you.
Phase 1 · Clarify
No card required
- One idea
- Phase 1: sharpen the idea
- 3 online strategic research runs
- A clear, testable problem statement
Phases 1 to 6
One-time. Not a subscription.
- All 6 phases: Clarify, Validate, Position, Model, Build, Launch
- Strategic research on demand
- Ongoing access to that idea
- One charge per idea, no auto-renewal
- Kill the idea? Your next one is free
Pro
Price at launch
- Weekly competitor and launch tracking
- Metric tracking
- Deep strategic research
- Calendar sync
Offload the deep processes. They run off your time and hand you a decision-ready digest. You still make every call.
Billing
One-time charge. No subscription, no auto-renewal, no recurring charges. You pay once per idea, when you choose to continue past Phase 1.
Lemon Squeezy processes the payment and adds any sales tax or VAT required where you live.
Cancellation
Nothing to cancel. The $99 is a one-time charge per idea, not a subscription, so there's no recurring billing to stop.
If an idea isn't working, kill it. Your next idea is free: you can start one different idea at no extra charge.
Refunds
Full refund within 14 days of purchase, before any Phase 2 to 6 deliverable is generated for that idea. Read the full policy in our Terms (refund policy).
Support
Questions before you buy? Email eva@idea-to-product.com. We reply within 2 business days.